Copywriter, Marketing Content Manager
At Groupon, I worked as a Marketing Content Manager focused on the U.S. market, creating performance-oriented copy for a high volume of deals and commercial campaigns. My work centred on writing and optimising content with a clear objective: making offers more compelling while supporting engagement and conversion. I worked across SEO, sales-focused copy and UX/UI & HTML writing, adapting language to different audiences, formats and stages of the customer journey. One of the most interesting parts of the role was working with AI as part of the content workflow. I used and created AI tools to create, refine and scale content, while also helping train systems to follow specific editorial standards and operational requirements. The role gave me a very different perspective on writing, one where creativity had to coexist with data, efficiency and performance, and where a sentence could ultimately be measured by what it made someone do.
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