Social Media Strategist
At Qroud Agency, I worked across several different projects within the agency’s portfolio, managing social media and content for very different types of communication. One part of my role focused on the personal Instagram account of the agency’s founder, where I worked on content and communication around his personal brand. I also managed the social presence of a separate account dedicated to a book he had published, adapting the content to promote the book while building its own visual and editorial identity. Alongside this, I worked on social media and content for Queer Destinations, a platform focused on helping hotels and hospitality businesses become more welcoming and suitable for LGBTQ+ travellers. This meant communicating around LGBTQ+ travel, hospitality and inclusivity while helping translate the organisation’s mission into accessible digital content. Moving between a personal brand, a publishing project and a hospitality-focused platform meant constantly adapting tone, messaging and content strategy to very different audiences.
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