Digital Marketing Specialist
At Signne Creative House, I worked as a Digital Marketing Specialist across a mix of beauty, cosmetics and fashion accounts, including Laboratorios Babé, The Great Fusion, U1ST and Hoss Intropia. My role brought together copywriting, content creation, influencer marketing and digital strategy: I developed bilingual content in Spanish and English, created and implemented social media strategies, wrote advertising copy and newsletters, supported the internationalisation of social platforms, and monitored performance across social media and websites using Metricool. Beyond the content itself, I was involved in the wider day-to-day work behind campaigns and brand communication. This included production, influencer marketing, gifting, promotional events, PR clipping and coordinating tasks. Working across several brands at once meant constantly adapting the tone, visual language and communication approach to different identities, from a beauty laboratory to a fashion brand, while keeping each one consistent and recognisable.
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