Marketing Content Manager | Social Media Strategist & Writer
My work at Yummy Magazine evolved across several roles, moving between marketing, content, editorial and social media over more than three years. As Marketing Content Manager, I worked across the magazine’s digital presence, planning social media strategies and content calendars, creating and writing content, managing email marketing, developing website and landing-page materials, and producing visual assets using Photoshop, Illustrator and InDesign. I also handled photo retouching and editing, interviewed talent, coordinated with photographers and creatives, and worked across Shopify and Shogun to bring content from an idea into a finished digital experience. Alongside this, as Social Media Strategist and Writer, I focused more closely on the day-to-day storytelling of the magazine, developing content for Instagram and TikTok, managing the community, editing photography and video, and contributing to casting and production. The roles often overlapped, an interview could become an article, a social post, a Reel or a campaign, and a photoshoot could continue to live well beyond its original publication. Yummy gave me the opportunity to work across almost every stage of the content process, from the first idea to the moment someone actually sees it on their screen.
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